Friends, fans & followers are influencing consumers’ purchasing decisions in ever-more sophisticated ways. Which is why you need to check out our May 2011 Trend Briefing: THE F-FACTOR. The briefing highlights five ways in which consumers’ purchasing decisions are changing, and brings you plenty of examples of brands, from Diesel, Visa and Macy’s to Disney and [...]
Archive for the ‘Trend spotting’ Category
One of the latest social media sites that helps you find out what’s currently trending among your friends is Utopic. Utopic is fairly different from sites such as Peer Index and AnyBodyOutThere because it syncs up to your Facebook, YouTube, and Twitter accounts—heck you can even have all three going at once! So rather than finding [...]
Just received an email telling me that for consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received. Which is why you need to check out our March 2011 Trend Briefing on RANDOM ACTS OF KINDNESS (R.A.K.). You can read it below. The briefing highlights [...]
February 10, 2011 by Timothy Bosworth · Leave a Comment
Filed under: Brandalism, Branding, Trend spotting
Filed under: Brandalism, Branding, Trend spotting
At the end of 2010, Harris Interactive released its first Youth EquiTrend Study in which it identified the brands with the highest equity among 8-12, 13-17, and 18-24 year olds. Compared side-by-side, the results make for some interesting reading: Rank based on Equity Brands rated by 18-24 year olds 1 Google 2 Facebook 3 iPod 4 [...]
Great little presentation from@TrendsSpotting on the ma major trends in 2010 Social Media. Across many of these predictions, they have identified the following trends suggested to influence 2010 Social Media: Mobile, Location, Transparency, Measurement, ROI, Privacy. Re-tweet or comment if you like agree/disagree TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters View [...]
RSS
Facebook
twitter