Facebook and BrightEdge say they have co-authored a white paper on how to optimize pages for better placement in search results.  While the two are billing the white paper as a co-authorship, the document looks an awful lot like the one BrightEdge released on its own a couple of months ago, only with the official Facebook logo stamped at the top.

Regardless, Facebook page administrators clearly need advice on how to get noticed by search engines, since 70 percent of pages don’t practice any form of SEO, according to BrightEdge.

Below you can read the white paper, “Facebook For Social SEO: Best Practices To Drive Organic Search Performance With Facebook.” Let us know what you think about it in the comments section beneath this post.

First publised by All Facebook

Great short video on the 5Rs of Search Engine Marketing (SEM) with Dr. Ralph Wilson from Web Marketing Today. In the video he covers how content on your site must be (1) Relevant, (2) build your Reputation, (3) Remarkable, (4) Readable, and (5) of sufficient Reach

Following on the heels of “Google Instant,” Now try “YouTube Instant.” It was created by Stanford student Feross Aboukhadijeh.

Try YouTube Instant >

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.

For those of you who are new to blogging or creating a website for your business. Here’s a great article from readwriteweb that shows you the very basic things that any business should do to optimize the ranking of its website in search engine results. Nothing explained here is necessarily a secret or difficult to find out. The trick is to find a good cookbook and a process that is easy to follow.

Keywords. Decide on a manageable number of keywords to weave into the content of your website (I chose 10). This falls into the category of art. You need to think of words that people would potentially use to search for what you’re offering, similar to the process you go through when starting an AdWords campaign. You need to climb into the brain of your customer and understand how he or she might try to find you.

For example, our company often refers to itself as a SaaS company. However, potential customers might first think of the words “online” or “hosted,” instead of SaaS. Tools exist that can help with this, but the end goal is to list important keywords.
Site changes. Depending on what software or hosting services you use, you may need to tweak this process differently, but here are some general ways to influence how your site gets indexed:
Page title. These are the words at the top of the browser window that describe the current page. Search engines look at these words. Be strategic here. For example, if you have a page devoted to a product that allows online document collaboration, don’t use “Product” in the page title. Use “Online document collaboration” instead. Also, don’t put your product name first. Search engines will hopefully already know what that is; they tend to look at the first three words, so make them the most important.
H1 tags. Use the same strategy. Search engines prioritize H1 tags, so use important keywords here. Try to stick to one H1 tag per page.
URLs. Same deal here: use keywords. For example, instead of http://mycompany.com/product, use http://mycompany.com/online-document-collaboration. Separating words with hyphens is best.
Keyword density. Make sure to use your keywords in the body of your pages. Density is important; i.e. 2 keywords for every 5 words counts more than 2 for every 15.

You can read the rest of the article here.