In times of economic difficulty it is important to be able to distinguish yourself from everyone else.  If you remember the following mnemonic C.A.M.P you should be ok.

1. Competition
2. Audience 
3. Market
4. Product

Knowing your competition, audience, market and products will ensure that you get the competitive advantage you and your business needs.  Using the right research tools can also be the difference between winning the pitch, or getting the order signed. Below is a list of three research tool I think are essential when using the C.A.M.P principle.

1. Comscore
2. Nielsen
3. Hitwise

In business it is really important to make sure that you not only know who your customers are, however more importantly you need to know what they want.  One way to ensure that you find this out is by doing your research.  Marketest is one such company that can carry out all your primary market research (survey) – online.

They have a large and diverse range of focus groups and consumer panels in more than 20 countries worldwide,  including the United Kingdom,  the USA,  France,  Spain and Germany. , Using an online survey,  they question a specially selected sample group of your potential customers to find out their buying habits,  their needs,  their misgivings and more.  You can find out more at www.marketest.co.uk you can also download a market research overview

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