Share In times of economic difficulty it is important to be able to distinguish yourself from everyone else.  If you remember the following mnemonic C.A.M.P you should be ok. Competition Audience  Market Product Knowing your competition, audience, market and products will ensure that you get the competitive advantage you and your business needs.  Using the right research tools can also [...]

Share In business it is really important to make sure that you not only know who your customers are, however more importantly you need to know what they want.  One way to ensure that you find this out is by doing your research.  Marketest is one such company that can carry out all your primary [...]