“Hello how are you?”
“Can you lend me some money?”
“What are you looking at!” 

All responses  argue Eric Berne play an important role in how you deal with the world and may impact on how successful you are as an entrepreneur or business person.

In What Do You Say After You Say Hello? Berne presents a summary which introduces the concept of Scripts to the mainstream world audience for the first time.

Berne approaches scripts chronologically. He shows how parental programming will lay the basis for the script in the “plastic years” of childhood and how adolescent rebellion may lead to an “anti-script”

So the next time someone you know, or perhaps someone you don’t know asks you this question, think about the consequences as they may impact on your business.  You can buy the book from Amazon.