For those of you still trying to get your head around QR codes. Here’s a nice guide from Chris Zobel, Director of Digital Strategy at Luckie & Company, who has put together an excellent breakdown for marketers looking to effectively incorporate them into their strategies.Chris explores the four key basics of QR code marketing and [...]
Archive for the ‘Marketing’ Category
Hot on the heels of Lynx who’s main target audience is young men. The deodorant brand Axe has launched the Multiple Girlfriend Facebook app. I’m not too sure if the women of the world are going to be enthusiastic about it, however one thing is for certain sex and perhaps even in this day and [...]
According to Econsultancy’s freshly published “State of Search Marketing Report 2011,” Internet marketers are poised to make 2011 a big year for paid search. Based on the projections contained in the report, search engine marketing spend will balloon some 16% this year, hitting an estimated $19.3 billion before the close of 2011. Key findings include: [...]
UK marketing executives cut their budgets for the second quarter running as business confidence fell to a two-year low with fears over the outlook for the economy worsening, according to the latest Bellwether survey. The influential report, jointly produced by the Institute of Practitioners in Advertising and BDO, found that marketing executives slashed their budgets in [...]
A few days ago I decided that I was going to watch Television. I know how novel I hear you say. Well to me it was, as I am a child of the internet. Well more a large child/man who consumes most of his content via the internet. So on this night of nostalgia I [...]
Just read a great article about Anticipation marketing. If you don’t know what it is, then I suggest you read the full article (Link at the bottom of the page). The article tells us that anticipation marketing isn’t a term you will hear a lot about. In fact, it is unlikely that you will hear it [...]
I wrote a post back in December about about 12 Resolutions to keep for 2009. However it’s worth a quick refresh to ensure that you’re still on target. The key to business success is not to be reliant on one form of marketing. This key strategy can be used to grow your client list, accounts [...]
RSS
Facebook
twitter