THINKBIGBEBIG ENTREPRENEURS » Hitwise http://www.thinkbigbebigentrepreneurs.com Sat, 13 Aug 2011 13:46:08 +0000 english hourly 1 http://wordpress.org/?v=3.0.3 Hitwise: Twitter Drives Traffic to Blogs and Social Networks, But Not to Retail Sites http://www.thinkbigbebigentrepreneurs.com/2009/03/hitwise-twitter-drives-traffic-to-blogs-and-social-networks-but-not-to-retail-sites/ http://www.thinkbigbebigentrepreneurs.com/2009/03/hitwise-twitter-drives-traffic-to-blogs-and-social-networks-but-not-to-retail-sites/#comments Thu, 12 Mar 2009 19:35:36 +0000 Timothy Bosworth http://www.thinkbigbebigentrepreneurs.com/?p=967

 

Readwriteweb reports that according to the latest data from Hitwise, Twitter sends most of its traffic to Google, Facebook, TwitPic, and MySpace. Overall, Twitter sends about 1 in 5 users to social networks and another 1 in 5 to entertainment sites like Twitpic, YouTube, or Flickr. Even though some people think that Twitter is just a ‘poor man’s email system,’ Twitter’s clickstream profile is very different from that of most email services.

There are a number of interesting results in Hitwise’s study. Among others, Hitwise notes that a higher share of downstream clicks from Twitter.com go to blogs and personal websites than from search sites, social networks, or email services. A larger number of Twitter users are also being sent to news and media sites, which points towards Twitter’s growing role as a medium for sharing and breaking news stories.

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