New research from Google addresses the much debated issue about advertiser relevance. The results from the study which examined more than four hundred advertisers, show that on average, when search ads are paused, 89% of paid clicks are lost and not recovered by organic clicks.Watch our short video for a brief overview of the study [...]
Archive for the ‘Google’ Category
Google, Microsoft, Yahoo and Facebook all compete for top talent. In doing so, they lure and acqui-hire the brightest minds in tech — who, unfortunately for them, later go on to trade these cushy jobs for the rough-and-tumble life of a startup founder. Which of these four mega powers in tech (at one point or another) [...]
Naughty Facebook, trying to stop Google + from allowing you to export your friends list. Well here’s a quick video that show’s you how you can do it. Guy Kawasaki originally shared this post:
Filed under: Advertising, Android, Google, Mobile
Interesting presentation from Ian Carrington Googles UK sales director who spoke at the Google THINK Mobile event in early July. The presentation is quite long [Nearly 30 mins] however there are some interesting insights and findings. What the presentation again. See below.
The Nominet Trust is a UK-based charity with the mission to “support initiatives that contribute to a safe and accessible Internet, used to improve lives and communities.” Recently, they published a report entitled, “The Impact of Digital Technologies on Human Wellbeing.” It makes for interesting reading about the impact of digital technologies on human wellbeing. “The impact [...]
A recent study by google which looked into the effect of the internet on conversations involving a mention of a brand, showed how important online channels, particularly search, are to inspiring and informing these conversations. Please watch our short video to find out more. The full study is also available for download
Google announced this morning a new service that will take NFC to a whole new level – Google Wallet. With Google Wallet, the search giant intends to give you more reasons to leave your actual wallet at home. You’ll be able to make payments, use loyalty rewards programs and a whole lot more just by tapping [...]
Rumor has it that Google has a big announcement planned for Thursday. According to a report published late Tuesday from Reuters, sources close to the Internet search giant say Google will unveil a new mobile payment system this week. Given what little is known of the rumored forthcoming service, Google will likely enable consumers to pay at [...]
Google have recently launched The +1 button. The +1 button is shorthand for “this is pretty cool” or “you should check this out.”You can click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search. Check out the video [...]
Shortly after Yahoo released its list of the year’s top searches, Google has announced the results of its annual zeitgeist report, revealing the most popular search terms of 2010 by region and worldwide. The search giant analyzed billions of searches performed in 2010 and compared them with searches from 2009 to surface emerging trends. Chatroulette, the iPad and Justin Bieber were [...]
Video Branding Study Uk Sep 2010
Are you eager to optimise your Conversion Rate, but feel a little bit overwhelmed by all of the tools available to help you? Then check out this free e-book Improving Online Conversions for Dummies Millions of people click on Google AdWords ads every day. ‘Improving Online Conversions for Dummies’ explains how you can make sure your [...]
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