Archive for the ‘Engagement’ Category

Money Follows Passion, Not the Other Way Around.

May 8, 2011 by Timothy Bosworth · Leave a Comment
Filed under: Digital Marketing, Engagement, Entrepreneur, Passion, Storytelling 

Great short video presentation from Tom Kelley presenting at the Stanford’s Entrepreneurship Corner back in 2008. In it he talks about having met Francis Ford Coppola who told him  ”Do what you love. You’ll be better at it.” I couldn’t agree more. Watch it now.

To Engage Customers, You Must Have Engaged Employees

September 14, 2009 by Timothy Bosworth · Leave a Comment
Filed under: Engagement 

Randell Frost reports that people often have less confidence in service brands than they do consumer product brands. When you’re dealing with service brands, you’re dealing with people. And therein lies the challenge because employees don’t always share the values of the companies they work for — if they even know what they are. Manhattan2270486 [...]