Your subject line is one of the most important parts of your email, yet you only have about 3 seconds to get your customers attention. Here’s how to get their attention and make sure your email gets opened.

Tips to remember:
•    Keep it short – 40-50 characters
•    Don’t repeat your From Label
•    Don’t use all caps
•    Avoid excessive punctuation (i.e., !!!!)
•    Don’t abuse the word “Free” – Use the word “complimentary” or “no cost” instead
•    Place the most important information at the beginning
•    Give your recipients a reason to open your email

Source from verticalresponse.com

Just checking out scr.im Here’s what they say about themselves:

“Who: Ozh (blog, Twitter)

Why: because it was fun to do. And, really, because one day I needed to share my email via Twitter, and didn’t find a satisfying way to do so.

With:

• Some PHP and a MySQL database
• The uber awesome jQuery
• The colorful tree and the cute little red feature bug are creations of artist Tinneketin, aka Martine Lemmens, and are used with kind permission.

Contact

If you just want to say that this service is cute, or cool, or both, you can send me a tweet @ozh. Please, no feature request or bug report sent this way. Thanks!”

For more information visit http://scr.im/

One aspect of building relationships is through your email marketing.  This is even more important when trying to build relationships, particularly online. Here’s a link to a Free PDF by (Shawn Casey and Tellman Knudson) from  listbuilding.com In it they talk about how to learn more hard-hitting listbuilding
strategies that build a sustainable long-term business.