LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year.
Globally, media spend is expected to plummet 8.5% in 2009 – a larger-than-expected decline compared with Zenith’s April prediction of 6.9%, which the agency accounted [...]
Archive for the ‘Digital Media’ Category
Recent study by Forrester Research suggest that: As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual growth in 2007. Search will fare best as interactive marketers focus on highly accountable direct response advertising, while [...]
Filed under: Branding, Digital Media, Online Video
Here is an interesting article posted by EYECUBE that discusses an issue I raised in an earlier post about brand you. what are your thoughts on branding and more importantly brand you.
The reason why do I like google sooo much. Well I like google so much because they are always coming out with new interesting products or services. Yes they may acquire smaller business’s that created and developed the technology, however they always seem to offer the products for free. I’m not sure what their overall [...]


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