This weekend my girlfriend and I went to see the new Twilight movie. (I have to admit I am a fan) I think we were the only people older than twenty in the cinema.  Undeterred we enjoyed the film, what I enjoyed more was the lessons you could learn from the audience. The video below is a great example of how if done correctly you can create anticipation and desire in your customers and audience.

“Creating anticipation” is not a new phenomenon and is standard practice in the movie industry.  You have the teaser trailer, and now the use of social media to create anticipation and in some cases hysteria in your audience or customer as highlighted in the video above.  In short create buzz and anticipation and you will have customers wanting your product or service as much as  vampires crave blood.

]]> http://www.thinkbigbebigentrepreneurs.com/2009/11/twilight-vampires-and-business/feed/ 0 http://www.thinkbigbebigentrepreneurs.com/2009/10/the-3-greatest-human-teasers-desires-goals-and-how-understand-them-to-help-your-business/ http://www.thinkbigbebigentrepreneurs.com/2009/10/the-3-greatest-human-teasers-desires-goals-and-how-understand-them-to-help-your-business/#comments Tue, 13 Oct 2009 16:01:35 +0000 Timothy Bosworth http://www.thinkbigbebigentrepreneurs.com/?p=1693

As humans we are invariable creatures of habit.  Understanding what drives people can be fundamental in terms of generating  revenue, building relationships or simply having better social interactions.

On the web or in email, or more particularly within social media the desire to scan or browse, skip information etc..is greater. Therefore, in order to capture your users/Fans attention, there are several key things you can do to drastically boost your engagement.

Teasers, Desires & Goals.  These are specific human qualities to which you can manage in order to increase the attention factor when engaging with your audience.

a) The Three Greatest Human GOALS.

The Three Greatest Human GOALS are to either save or make 1) time, 2) money or 3) energy.  If you can provide your user/client/Fan with something that can help to make more money, save more time, spend less energy and so on, then you will have more success at not only engaging with your audiences, but also retaining your audiences.

b) The Three Greatest Human DESIRES

The three human desires are 1) greed, 2) lust and 3) comfort. If you incorporate any of the three or a combination, you will boost your attention-factor.

Here are some examples:

1) Greed, such as “How to make £1,678 with my new twitter system!”

2) Lust, like “How to loose unwanted pounds!” or “How to make him/her fall in love with you all over again!”.

3) And comfort “How to build a web business in only 7 days!” or like the book “How to win friends and influence people

Please note, that comfort is the opposite of fear. Your goal is to instill fear in the minds of your audience (to an extent) in order to offer them a solution that will comfort them and relieve those fears, such as the fear of loss, the fear of death and so on.)

c) The Three Greatest Human TEASERS

In addition to the six elements above, try to cater to any of the three “provokers.” In other words, the following three elements should. arouse, mesmerize & hypnotize. Why? Because they cater to fundamental human characteristics.

They are: 1) curiosity, 2) controversy and 3) scarcity. Try to add an element of any of these three and your chances of user and audience engagement will be heightened.

For example, “Learn one of the most closely guarded secrets for tripling website sales!” People are nosey and want to know what the secrets are.

The same rules apply to controversy and scarcity.  If you don’t use these methods you will be missing out on what thousands of other successful people have achieved. (See what I did there!)

Re-tweet or leave a comment if you thought this was of use.

Here’s a link to Frank Kern who is another online marketing guy I follow, who outlines the three biggest reasons why people don’t buy from you.