Interesting video by Rachel Botsman at TEDxSydney who talks about how technology is enabling trust between strangers. Goodbye Hyper-Consumption, hello ‘Collaborative Consumption’. In Rachel Botsman TEDxSydney talk, you learn how the internet is removing the middle man and making it possible to have a sustainable business plan selling peer-to-peer.

Check out your customers profile and find out which groups of people are most engaged with your content.

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell. Bars indicate the percentage of the selected demographic that are in each Social Technographics group. The white marks indicate the same percentages for the whole population of the country selected.

The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average. The message “No data available” appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”. Original source from forrester.com

Great presentation about social media and how sites like Facebook benefit your business.

Crowd Conversion