Have a look at your sales letter or proposal that you’re writing. If you notice that there seems to be lack of the words “You” “We” & “Our” then you may want to revise your proposal. Why? Well, from the clients perspective the most important person and business is them. The reason why the words [...]
Archive for the ‘copy’ Category
When communicating in business both with your off and online content, it’s key to understand how to get attention. Listed below are some of the key ways of doing just that.
Headline. The first part of the AIDA formula, “Attention,” is probably the most important on the Internet. Crafting a headline that immediately captures the customers [...]


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