Here’s a summary of a great article from Yaro Starak from an Entrepreneurs Journey who talks about the classic online sales process.

Step 1: Squeeze Page
Step 2: Email Follow-up
Step 3: Sales Page

He describes how this essentially is the macro view of a typical conversion process that makes people millions of dollars from the Internet every single day.

Step 1, the Squeeze Page, is designed to capture information in exchange for an incentive, or an ethical bribe as it is sometimes called. You give me your name and email address and possibly some other contact details, and the right to follow-up with you via email, and I’ll give you something in exchange, usually information like a free report or email course.

Step 2, the Email Follow-up, refers to the emails you send to the people who signed up at step one. The usual process involves providing more information and a brief pitch about the product you have on offer. Follow-up emails are about establishing rapport and trust by delivering more value, conditions necessary before a purchase is made. This is often called the “pre-sell” stage. The emails also direct people to the sales page, where the final step of the process occurs.

Step 3, the Sales Page, is the last step in the conversion mechanism, presenting the final “pitch” for the product on offer, delivering information about its features, benefits and including many other psychological triggers designed to convince the prospect to buy. Sales pages also contain the transaction element, the part of the process where money is collected.

Read the full article on How to make money online