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Archive for the ‘Communication’ Category
I was reading an article on by Dan Gillmore from the Guardian on Saturday 3, October 2009, about The new rules of news. One of the points he mentions in his 22 ideas for changing the way news is produced is that he “would replace PR-speak and certain Orwellian words and expressions with more neutral, [...]
In an earlier post I wrote about whether you could describe what you or your product, service, concept or idea were about in 30 seconds or less. The point being that you need to be able to clearly define what you or your business do and not alienate your customers with jargon and “corporate speak”
I read a great article about the [...]
Here’s a short video that talks about why painting a picture is important
Pitch - This is the quality of a sound governed by the rate of vibrations producing it. Essentially the degree of highness or lowness.
Inflection – This is the change in the form of a word (typically the ending) to express a grammatical function.
Clarity [...]
Have a look at your sales letter or proposal that you’re writing. If you notice that there seems to be lack of the words “You” “We” & “Our” then you may want to revise your proposal. Why? Well, from the clients perspective the most important person and business is them. The reason why the words [...]


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