At a time when many Western media outlets are contracting, Chinese media outlets are expanding, rapidly. Beijing is pouring billions into the country’s state-run media machine, which is churning out new TV networks, radio stations and newspapers aimed at foreign audiences.

But there are gaps emerging for non-state broadcasters to operate. One such TV station is Blue Ocean Network (BON TV) that is owned and operated by Chinese from within China. It hopes to offer American cable TV viewers a new perspective on the world’s most populous country.

The key difference between BON TV and its state-owned counterparts is that, well, it is not state-owned. According to its co-founder Justin Ku, an ethnic Chinese who holds an American passport, the project has not received government money.

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LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year.

Globally, media spend is expected to plummet 8.5% in 2009 – a larger-than-expected decline compared with Zenith’s April prediction of 6.9%, which the agency accounted for as a result of lower-than-expected Q1 figures. Read full article from Brand Republic