LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year.
Globally, media spend is expected to plummet 8.5% in 2009 – a larger-than-expected decline compared with Zenith’s April prediction of 6.9%, which the agency accounted [...]


RSS
Facebook
twitter