If you don’t know already. China’s economy is the world’s second biggest, with a $5.8 trillion gross domestic product that eclipsed Japan in 2010. The big question is will China pass the United States? When? There was a similar debate about Japan in the 1980s before growth stalled after a collapse in that country’s financial [...]
Archive for the ‘China’ Category
At a time when many Western media outlets are contracting, Chinese media outlets are expanding, rapidly. Beijing is pouring billions into the country’s state-run media machine, which is churning out new TV networks, radio stations and newspapers aimed at foreign audiences. But there are gaps emerging for non-state broadcasters to operate. One such TV station is Blue [...]
LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year. Globally, media spend is expected to plummet 8.5% in 2009 – a larger-than-expected decline compared with Zenith’s April prediction of 6.9%, which the agency [...]
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