Share At a time when many Western media outlets are contracting, Chinese media outlets are expanding, rapidly. Beijing is pouring billions into the country’s state-run media machine, which is churning out new TV networks, radio stations and newspapers aimed at foreign audiences. But there are gaps emerging for non-state broadcasters to operate. One such TV station is [...]
Archive for the ‘China’ Category
Share LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year. Globally, media spend is expected to plummet 8.5% in 2009 – a larger-than-expected decline compared with Zenith’s April prediction of 6.9%, which the [...]
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