The Web is a game of page views, and outlets such as Twitter and Facebook are a way to rack up the counts. The more people who share your posts and articles, the more new people that visit your site. So what kind of articles are shared more often? How do people with interact with these articles? Yahoo! research scientist Yury Lifshits digs into Facebook likes for some ideas, using data collected from 45 sites, 100k+ articles, and 40 million reactions, between October 2010 and January 2011.

The Like Log Study from Yury Lifshits on Vimeo.

In a nutshell, The New York Times had the most likes overall (6.8 million), however, TechCrunch has the highest median likes at 498. The story with the most likes during the period? The Wall Street Journal’s story “Why Chinese Moms Are Superior” with 340,000 likes. [The Like Log Study via Data Pointed]

Creating buzz around your product, service, concept or idea can be difficult.  A company called BuzzGain are hoping to make it a little easier for you. Have a look at this link to a white-paper on creating DIY PR. There is also an audio file you can listen to also.