Seven steps to better brainstorming Most attempts at brainstorming are doomed. To generate better ideas—and boost the odds that your organization will act on them—start by asking better questions. Companies run on good ideas. From R&D groups seeking pipelines of innovative new products to ops teams probing for time-saving process improvements to CEOs searching for that [...]
Archive for the ‘Business’ Category
As a member of several meetup groups and as someone who likes to meet new people for business. It has become more apparent to me that going to these various meetups was and is very much like being single and being on the dating scene. One of the things that I’ve noticed about the meetup [...]
If you’ve not already noticed most of the social media, entertainment and general news coverage over the last few weeks has been about the strange behaviour of Charlie sheen. Most people are seeing his actions as negative or bad press. However if you look behind the madness, here’s what you can learn. Branding – He [...]
A few days ago I decided that I was going to watch Television. I know how novel I hear you say. Well to me it was, as I am a child of the internet. Well more a large child/man who consumes most of his content via the internet. So on this night of nostalgia I [...]
What’s the most popular job title in the UK today? Well judging by the job titles that I found on a recent attendees list for a Digital Cream London event 2011 it’s “Head Of…” Never before have I seen such an impressive list of “Heads” Head of E-commerce, Awear Head of E-commerce, AXA Insurance Direct/Swiftcover.com Head of [...]
If you don’t know already. China’s economy is the world’s second biggest, with a $5.8 trillion gross domestic product that eclipsed Japan in 2010. The big question is will China pass the United States? When? There was a similar debate about Japan in the 1980s before growth stalled after a collapse in that country’s financial [...]
Consumers carry around many forms of payments this day and age. Whether it is the typical credit/debit card, cash, money orders, gift certificates, personal checks etc., you can never be 100% sure what you’ll be presented with at the checkout counter. At the same time, many business owner’s most especially small business owners still only [...]
He is the richest man in Asia, chairman of India’s biggest listed company, and lives in one of the largest and most expensive homes in the world. On Monday, he struck a deal with BP that will see the British energy giant pump at least $7.2 billion into gas projects developed by his Reliance Industries [...]
Ryanair, the budget airline, is partnering with publisher Ink to create customised ads on home-printed boarding passes, which target fliers based on their traveling routes and location. Ink, the in-flight magazine publisher, is developing a system that will customise advertising for travellers, according to their route and demographic data. The ads will be printed on [...]
Isightful [VIDEO] from Richard Layard on Happiness by @TheSchoolOfLife Increasing wealth hasn’t made us happier, and more individualistic,competitive societies make many of us positively unhappy. There is too much avoidable suffering in our society and too little contentment. We need to find a better way to live. Richard Layard – On Happiness from The School [...]
Presenting your customers with too many options can fragment their attention. This is especially true the first time a product is introduced to the customer.This doesn’t mean that customers will always respond best to no choice, but less is often better. A good rule of thumb is to offer three to six options. An added benefit [...]
LVMH Moët Hennessey Louis Vuitton owes its $27 billion in revenue for 2010 to the quality of its products and an innovative marketing strategy, [or the WAGs of the world] In 2010, LVMH exceeded $27 billion in revenue, including $5.4 billion in profit from current operation, $4 billion in net profits and $4 billion in cash flow, all of which are [...]
Question? When was the last time you negotiated? Perhaps it was with your children about them having to eat their food? Perhaps it was with your partner about who’s turn it is to do the dishes? The fact is, we are always negotiating whether we like it or not. The Science of negotiating or Persuasion [...]
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