Amazon is the strongest brand globally and in the U.S., at least as measured by how consumers perceive value vs. the associated costs, according to a Millward Brown “Value-D” ranking released today based on surveys of 150,000 consumers in 24 countries. It’s the first time the unit of WPP’s Kantar Group has released the value-based [...]

A great brand name is one of the most powerful forces in branding, marketing and advertising. It makes you different from your competitors and connects you with your audience. The most mission-critical aspect

After listening to your comments and feedback, we’ve now launched a quicker, cleaner, easier to use site. On the left and navigation you now have a easy to use categories and archives section.  We will also be adding standard ad positions for our sponsors.  As always let us know your thoughts by leaving a comment [...]

If you’re trying to build an online community for your company, read this article. Focus on your customer’s needs. Major brands have realized they can aggregate hundreds of thousands—even millions—of customers, but real engagement and meaningful interaction are still unattained goals. Focus on answering the question, “Why would consumers form a community around our brand?” [...]

An article in Adage suggest that “Love” has become a key ingredient in many marketing programs. Some recent rallying cries: “Get consumers to fall in love with our brand.” “Reach their hearts as well as their minds.” “Create intimate, emotional connections. Smother them with attention and affection.” Does “love” work in marketing? Sure. As a matter [...]

I recently posted a video about Brand You and why it is so important. Just as a follow on here is a list to various monitoring technologies for brands including (BRAND YOU)  170 Resources to help you manage your online reputation. You can use a combination of Technorati alerts on your name and blog as well [...]