As we head towards another weekend. I would urge you to think about what you will be doing with the various “Stuff” that you own. Why am I asking you this? Well, I attended a Bookshop Barniewith Julie Hill on her new book “The Secret Life of Stuff: A Manual for a New Material World” And it [...]
Archive for the ‘Brandalism’ Category
February 10, 2011 by Timothy Bosworth · Leave a Comment
Filed under: Brandalism, Branding, Trend spotting
Filed under: Brandalism, Branding, Trend spotting
At the end of 2010, Harris Interactive released its first Youth EquiTrend Study in which it identified the brands with the highest equity among 8-12, 13-17, and 18-24 year olds. Compared side-by-side, the results make for some interesting reading: Rank based on Equity Brands rated by 18-24 year olds 1 Google 2 Facebook 3 iPod 4 [...]
Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Thinkbigbebig Entrepreneurs readers are what the firm calls Neurotypes. These Neurotypes are used as brand profiling techniques, which uses a combination of EEG brain monitoring and eye-tracking data. Similar to lovemarks Neurotypes™ (non-conscious relationships) quantitatively determine which [...]
Brandalism is a Portmanteau and has many definitions. The Urban Dictionary defines it as the creeping corporatisation of schools, libraries and other public buildings, which are gradually being daubed with company logos and slogans. Coined by graffiti artist Banksy, and expounded on in his book “Wall and Piece” However there was an earlier citation by [...]
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