More budgets are being allocated to behavioral retargeting rather than ad networks because retargeting conversion rates are higher, according to Ross Geier, Didit’s vice president of business development. Geier recalls how Laura Christine, vice president of direct marketing and e-commerce at shoemaker Skechers USA, told attendees at the Internet Retailer 2009 conference in June that [...]

Behavioural Insider suggest that as data miners drill deeper into the social media terrain for meaningful insight, we are starting to see how online conversations are a kind of behavior.

Behavioral Insider talks about how behavioral targeting technologies can extrapolate from raw usage data and patterns a remarkable amount of implied information about a consumer’s intent and mindset. It cannot tell us much about what people really are thinking during their interactions with a Web site or a brand online. For that, you really need [...]