Interesting infographic that shows that suggests that online video viewers’ attitudes of TV are changing. Today, 66% of online video viewers watch more online video now than they did a year ago. Among online video viewers 35% claim that online video has cut into their TV viewing. Perhaps most importantly to marketers, consumers skip more [...]
Archive for the ‘Advertising’ Category
Women may not be able to control the larger economic scenario, but they can improve how they feel about themselves and their lives. That’s the basic thinking behind a pronounced personal renewal or “me-covery” post-recessionary trend among American women, according to a new national survey conducted by specialist marketing firm Saatchi & Saatchi Wellness and Time [...]
Generational changes and economic turmoil are helping to upend traditional gender roles. Male-dominated industries such as manufacturing and construction were hit particularly hard during the recession, challenging the notion that men are the family breadwinners. Meanwhile, research suggests dads are spending more time at home and playing an increased role in family life. Half or [...]
2010 was the year of the Tiger (and I don’t mean Mr. Woods). It certainly brought an exciting 365 days for the Chinese; whether it be the colossal Shanghai EXPO, the launch of ‘China’s Got Talent‘, seeing Google going toe-to-toe with the Chinese government, or perhaps the fact that Facebook might be coming back to [...]
Mobilemarketingwatch discussed the recent announment that Smaato and Symbian will be creating the Smaato “Open Mobile Advertising” (SOMA) SDK for Symbian. This in effect will allow mobile developers automatic access to over 50 mobile ad networks worldwide to display ads within apps and mobile Web sites via the millions of Symbian-based handsets in use worldwide. By using Smaato’s [...]
As we come to the end of our 2nd month of the new decade it will be interesting to look at which brands will stand out from the rest at the end of the year. When searching for great brands I came across adslogans who suggested that the following brands were good enough to enter [...]
Interesting talk about how advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
In the afterglow of the Big Game, a few notes and observations from the Republic of Twitterlandia: First, a reminder that if you missed any of the spots, or if you just want to watch them again, you can view them all here. Get Ad Age ad critic Bob Garfield’s take here. A chart tracking every single [...]
Warc reports that MUMBAI: Indian adspend will grow by over 10% every year until 2013, when the country’s ad market will be worth $21 billion (€16.4bn; £14.4bn), reports a study by theFederation of Indian Chambers of Commerce and Industry and KPMG India. According to WARC’s forecasts, this compares with a decline in adspend of 2.5% in the US, 6.5% in the UK, [...]
Recent study by Forrester Research suggest that: As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual growth in 2007. Search will fare best as interactive marketers focus on highly accountable direct response advertising, while [...]
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