As we come to the end of our 2nd month of the new decade it will be interesting to look at which brands will stand out from the rest at the end of the year.  When searching for great brands I came across adslogans who suggested that the following brands were good enough to enter the 2000 Advertising Slogan Hall of fame.

1. “We try Harder” – Avis”
2. “Go to work on an egg” Eggs marketing board
3. “Guinness is good for you.” Guinness
4. “Don’t be vague. Ask for Haig.” Haig Scotch Whisky
5. “Happiness is a cigar called Hamlet.” Hamlet
6. “Heineken refreshes the parts other beers cannot reach.” Heineken
7. “Beanz Meanz Heinz.” Heinz
8. “It is. Are you?” The Independent
9. “Just do it.” Nike
10. “Think small.” Volkswagen

Do you remembers this from Burger King?

Which brands do you think should be in the Advertising Slogan Hall of fame 2010

Interesting talk about how advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.

Warc reports that MUMBAI: Indian adspend will grow by over 10% every year until 2013, when the country’s ad market will be worth $21 billion (€16.4bn; £14.4bn), reports a study by theFederation of Indian Chambers of Commerce and Industry and KPMG India.

According to WARC’s forecasts, this compares with a decline in adspend of 2.5% in the US, 6.5% in the UK, and 3% in Japan in 2009 in real terms, though the FICCI/KPMG forecast for India has also been revised down from a previous estimate of 18%.

The country’s biggest medium, television, is expected to see a compound annual growth rate of 13.5%, and will be worth $1.8bn this year, reaching a total value of $3.1bn in 2013.

By contrast, print ad revenues will grow by 10% from $2.3bn this year to $3.5bn in 2013, while radio is forecast to grow by 14.2% per year to a value of $327m, and outdoor by 12.8% to $588m.

Online is set to expand at the fastest overall rate – some 27.9% per year, having grown by 45.2% from 2008 and 2006 – taking it from a value of $168m this year to $429m in 2013.

Recent study by Forrester Research suggest that: As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual growth in 2007. Search will fare best as interactive marketers focus on highly accountable direct response advertising, while display advertising will be hardest hit in this recession just as it was in 2002.

Rich media and video advertising will grow to account for 59% of European online display ad spending in 2013 as marketers of all types embrace richer creative formats to improve the performance of their display ads. To prosper during the downturn, interactive marketers should look for value in highly targeted display ads and seek opportunity in the improved performance of contextual ad networks like Google’s AdSense.