Online advertising typically brings in less than 20% of a newspaper’s advertising revenue reports the economist. On the morning of September 3rd 1833 a new kind of newspaper went on sale on the streets of New York. With its mix of crime reports and human-interest stories, the Sunwas intended to appeal to a mass audience, and [...]
Archive for the ‘Advertising’ Category
Levi’s is postponing the UK premiere of its global ‘Go Forth’ ad due to a sequence in the film that features a young man confronting a line of riot police, which based on the recent #londonriots would be deemed to be inappropriate. The scene from the brand’s first global campaign appears 47-seconds into the ad. [...]
August 5, 2011 by Timothy Bosworth · Leave a Comment
Filed under: Advertising, Business, Entrepreneur
Filed under: Advertising, Business, Entrepreneur
How do you startup a successful dating site, consultancy, blog and create a series of children’s books? Impossible right? I had the pleasure of being interviewed by Howard Kington from startupremarkable.com In this interview I discuss what it takes to have a portfolio career and how to act on your entrepreneurial impulses as well as sharing [...]
New research from Google addresses the much debated issue about advertiser relevance. The results from the study which examined more than four hundred advertisers, show that on average, when search ads are paused, 89% of paid clicks are lost and not recovered by organic clicks.Watch our short video for a brief overview of the study [...]
A new Facebook page offers businesses a how-to guide to marketing and advertising on the social network. Facebook for Business is a basic subsite that outlines a step-by-step process for launching a marketing plan, and includes both paid and earned media opportunities that businesses can leverage. Facebook breaks down the process along these lines: Build [...]
There is a lot of talk about the mobile apps and the mobile web. What people forget to realise or rather ask is whether their business’s actually needs such a technology. Below is an interesting presentation from from google that talks about the 4 main ways of making money from your mobile app. It’s a bit [...]
July 11, 2011 by Timothy Bosworth · Leave a Comment
Filed under: Advertising, Android, Google, Mobile
Filed under: Advertising, Android, Google, Mobile
Interesting presentation from Ian Carrington Googles UK sales director who spoke at the Google THINK Mobile event in early July. The presentation is quite long [Nearly 30 mins] however there are some interesting insights and findings. What the presentation again. See below.
Seo Providers Games Internet Marketers Food Providers / Retailers Creative companies like 99 Designs etc..
Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports.The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump over 2009, which had seen [...]
Hot on the heels of Lynx who’s main target audience is young men. The deodorant brand Axe has launched the Multiple Girlfriend Facebook app. I’m not too sure if the women of the world are going to be enthusiastic about it, however one thing is for certain sex and perhaps even in this day and [...]
Interesting work by Young & Rubicam New York for Bacardi. I like the idea of a brand that tries to evolve (or maybe sometime simply change) the way it communicates exploring a new tone of voice an an unusual treatment. Overall this Tv commercial is rather unexpected. It reminds me a bit of Diesel meeting [...]
Around the world, smartphone adoption is the trend, and with it, greater mobile internet usage. The EU-5 is no exception, and eMarketer expects the number of mobile web users in the UK, France, Germany, Italy and Spain to double between 2010 and 2015. This year, more than 58 million residents of the EU-5 will use [...]
A few days ago I decided that I was going to watch Television. I know how novel I hear you say. Well to me it was, as I am a child of the internet. Well more a large child/man who consumes most of his content via the internet. So on this night of nostalgia I [...]
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