Share As we come to the end of our 2nd month of the new decade it will be interesting to look at which brands will stand out from the rest at the end of the year. When searching for great brands I came across adslogans who suggested that the following brands were good enough to [...]
Archive for the ‘Advertising’ Category
Share Interesting talk about how advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at [...]
Share In the afterglow of the Big Game, a few notes and observations from the Republic of Twitterlandia: First, a reminder that if you missed any of the spots, or if you just want to watch them again, you can view them all here. Get Ad Age ad critic Bob Garfield’s take here. A chart tracking every [...]
Share Warc reports that MUMBAI: Indian adspend will grow by over 10% every year until 2013, when the country’s ad market will be worth $21 billion (€16.4bn; £14.4bn), reports a study by theFederation of Indian Chambers of Commerce and Industry and KPMG India. According to WARC’s forecasts, this compares with a decline in adspend of 2.5% in the US, 6.5% in the [...]
Share Recent study by Forrester Research suggest that: As the economic recession starts to bite into advertising budgets, growth in online advertising will slow: European online ad spending will grow just 10% in 2009, down from 30% annual growth in 2007. Search will fare best as interactive marketers focus on highly accountable direct response advertising, [...]
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