THINKBIGBEBIG ENTREPRENEURS » Ad creative

Clio adds some “Va Va Voom” With a little help from Thierry Henry, Rihanna and Dita Von Teese.

Timothy Bosworth — Tue, 08 Feb 2011 12:51:17 +0000

Renault has brought back the “Va Va Voom” for its Clio ads with a racy spot featuring Thierry Henry, Rihanna and Dita Von Teese. The clip begins with the words “What is Va Va Voom?” appearing on the screen, followed by a montage featuring Hollywood film stars Marlon Brando and Audrey Hepburn.

Von Teese is shot stripping her underwear off while being watched by a number of onlookers, including Henry, who has appeared in several Clio ‘va va voom’ ads from 2002 onwards. Music extracts in the ad include David Bowie’s ‘Space Oddity’ and Rihanna’s ‘S&M’ single. Phil York, marketing director at Renault UK, said: “We’ve filmed a brand new Renault Clio ‘Va Va Voom’ ad because the campaign is still so popular after five years off the air.”

Is this a clever marketing strategy, or just a cheap way of reviving a brands former glory? less us know. Leave a comment below.

This article was first published on campaignlive.co.uk

A Few Good Creative Men

Timothy Bosworth — Fri, 20 Nov 2009 20:58:02 +0000

This is just priceless. As entrepreneurs and business people we have to be creative at times, however thankfully the creative execution doesn’t get mixed up with the creative idea which can sometimes happen.

Custom banner ads in 48 hours for $49

Timothy Bosworth — Wed, 24 Jun 2009 21:57:49 +0000

Found a great site for anyone who wants to save time and money on creating banners. The site is called PointBanner which is based in New York-based. All you have to do is submit your banner request in three simple steps: Upload your logo,enter your desired text and pick a size.

And that’s it. Enjoy!