Branding
How Old Spice Muscle Music keeps you engaged
When it comes to brands keeping you engaged old spice are one of the brands that in recent years have reinvented themselves as a brand that knows how to not take themselves too serioulsy. The latest Old Spice campaign featuring Terry Crews’ see’s his body rigged up as a one man music mixer! Teaming up with Vimeo for perhaps the first interactive video seen on their platform, which allows you to record you’re own version in real time, and then post it straight onto your own Vimeo channel, or let it form part of the gallery. Try it yourself now after the video has finished.
