Every wanted to read a book about the future that talks in simple terms?  The cluetrain Manifesto is one such book.  The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.It discusses how A powerful global conversation has begun.

Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.

You can find out more by visiting the site at cluetrain.com The book is  also on Amazon