Look at the image on the left for a few seconds. What do you see?….No look closer. You should be able to see a dog sniffing the ground in the shade of overhanging trees. The dog is not recognized first because we have no visual clues as to what we are looking for. Once you’re told [...]
Archive for March, 2009
Last week I had a very hard conversation with one of my friends who was discussing whether he should shut down his business. He was feeling particularly low which was not nice to see for someone who was ordinarily up beat. What I took away from our conversation was that in economic down times you have [...]
As much as I love The Apprentice for it’s premise. Over the years it’s become a pantomime of cartoon stereotypes. The bitch, the geezer, the posh boy etc… I much prefer the immediacy of Dragon Den, as opposed to having to wait 12 weeks or so to find out who has won the Apprentice. There are [...]
I try and read or recommend books I think will add value to your business. The book currently on my read list is “The Knack” Synopsis from author below: “People starting out in business tend to seek step-by-step formulas or specific rules for success, but in reality there are no magic bullets. Rather, says veteran company-builder Norm [...]
Here’s a summary of a great article from Yaro Starak from an Entrepreneurs Journey who talks about the classic online sales process. Step 1: Squeeze Page Step 2: Email Follow-up Step 3: Sales Page He describes how this essentially is the macro view of a typical conversion process that makes people millions of dollars from the Internet every single day. Step 1, the Squeeze [...]
So, imagine if you’ve thought of a great idea that you’ve put a lot of hard work and time into. Imagine how would you feel if your idea was stolen or someone else got the credit for your idea? To ensure that doesn’t happen, make sure you know the basics of intellectual property (IP). Listed below are the [...]
The answer is simple. Lap dancing, is about creating desire and stimulation with your audience. The same rules apply in business. If a customer comes to you wanting to know about your product, service, concept or idea. You have to be able to create the desire that will stimulate an action response. Your clients are emotionally motivated. [...]
Do you want more customers and clients that will continue to spend money with you? I would hope that you answered yes. The best way you can do this is by a new phenomenon called Tryvertising. Actually the phenomenon is not that new, clever companies and business owners have been using this method of new business acquisition as a breed [...]
”Are you sitting comfortably? Then I’ll begin.” These were the opening words from a BBC Radio programme for children which began in 1950 called Listen with Mother. However, the art of telling stories has been going on for years. The native Americans Indians would tell stories to pass on information, lessons, religion and more, all of which would be [...]
“Hello how are you?” “Can you lend me some money?” “What are you looking at!” All responses argue Eric Berne play an important role in how you deal with the world and may impact on how successful you are as an entrepreneur or business person. In What Do You Say After You Say Hello? [...]
Another great article from Seth Godin who talks about how we should all have a super power, particularly in business. The example he gives is the Wasp “I’m the Wasp. I have the ability to shrink to a height of several centimeters, fly by means of insectoid wings and fire energy blasts.” Some fancy marketers [...]
When pitching for new business it can often be difficult trying to distinguish yourself from the competition. Many business’s both new and established can sometimes forget the basics. New customers are like babies, they need a lot of attention and make a lot of noise when their not happy. To win and retain new customers, [...]
In times of economic downturn, it is often the case that we all start to prioritize as to what we feel is important. Equality of opportunity gives way to a self motivated mind set, whereby survival of the fittest is the main principle. As an entrepreneur or business person, you have to take what you can [...]
RSS
Facebook
twitter