LONDON – Social music website Last.fm has launched a new ad platform that recognises content being experienced by the user and allows the creative to react accordingly.
The first major advertiser to go live with the product, named Smart Ads by Last.fm, is Motorola, promoting its new Moto E8 handset. When Last.fm users play music, the Moto handset shown in the ad creative displays the artist and track of the song being played.
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