Online advertising typically brings in less than 20% of a newspaper’s advertising revenue reports the economist. On the morning of September 3rd 1833 a new kind of newspaper went on sale on the streets of New York. With its mix of crime reports and human-interest stories, the Sunwas intended to appeal to a mass audience, and its publisher, Benjamin Day, made it cheap: at one penny, it was one-sixth of the price of most other papers.

The most popular newspaper in America at the time, according to Mitchell Stephens, author of “A History of News”, was New York’s Courier and Enquirer, which sold 4,500 copies a day. Day’s new “penny paper” appealed to people who had not bought newspapers before. Within two years the Sun was selling 15,000 copies a day.

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With the rapid change in technology, knowing when to purchase a truly innovative product is becoming increasingly more difficult. This infographic by done Socialcast,looks at how being an early adopter does have its benefits.

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We are found this video [see below] of “Air Swimmers” which is the collective name of these fun and cool flying, radio-controlled toys that comes in the shape of a shark and a clownfish. Air Swimmers swim through the air with incredibly smooth and life-like motion.

These amazing fish provide hours of remote control indoor fun in even the smallest of rooms, however they are not suitable for outdoor use. They require only four AAA batteries (one in the body, three in the controller) and have complete up, down and 360 degree turning control. To purchase and find out more visit airswimmers.com see the specification below.

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The biggest change you’ll see is that getting around the app is much easier. The ‘Check In’ button is now always up at the top, and (good news for those of us with fat fingers) the tabs are therefore a bit more spaced out. Tap on over to the Explore tab and check out how much easier it is to navigate. And, just like on the iPhone, checking in is now streamlined and faster.

The other big update: Specials are now in Explore! Instead of just stumbling across Specials in the nearby places list, you can now search for great deals around you, and we’ll recommend them based on what’s interesting to you. That includes the daily deals, from partners like Groupon and LivingSocial, that we announced a few weeks ago.

Hope you enjoy these changes (and a bunch of other tweaks we made). We’ve got more in the pipeline, soupdate your app now!

Via blog.foursquare.com

Over the months there has been continuous speculation about what apples iPhone 5 will look like. The designs show manufacturers what areas need to be open or exposed for cases, but reveal little else.

In the past, this has caused some misunderstandings about future features. iPad 2 cases seemed to suggest an extra port at the top of the device, but that turned out to be a space for a microphone hole. Similarly, there are a few areas on the iPhone 5 case designs that are open to interpretation. Via mac macrumors.com

Its was bond to happen. They say imitation is the best form of flatery….twitpic founder Noah Everett has unveiled Heello, his feature-for-feature copy of Twitter.

Heello looks and acts like Twitter in almost every way. Instead of tweeting, users you send “pings” to their followers. The language is different. Instead of retweeting, you use “echo” other posts. And finally instead of following, friends you “listen” to their friends. I like the look and feel, I suppose only time will tell whether there is enough room for another short messaging platform.  You can follow me at @Heello, a new fun way to share your social life! here

Levi’s is postponing the UK premiere of its global ‘Go Forth’ ad due to a sequence in the film that features a young man confronting a line of riot police, which based on the recent #londonriots would be deemed to be inappropriate.

The scene from the brand’s first global campaign appears 47-seconds into the ad. It launched on Facebook on Monday and was due to run on UK television and in cinemas later this month. See the video here. [There are various language options] 

An alternative to the standard eBay website has just launched on the Mac App Store in America: an official eBay app. The app is free to download and provides users with a sleek and minimalistic interface for finding their way around eBay’s U.S. catalog. Browse, bid, watch and buy items, with an improved search feature, saved searches to catch all the new items matching your wish list, daily deals and a ‘My eBay console’ for managing your active and watched sales.

via PSFK: http://www.psfk.com

Nearly one month after its U.S. debut, the Spotify music service has handed out 1.4 million free trials of which 12.5 percent of those converted to one of the service’s paid packages. 

This means nearly 175,000 U.S. customers are paying for the service, according to All Things Digital.

Spotify, which arrived here from Europe on July 14, is available in three varieties: Free, Unlimited ($4.99 per month) and Premium ($9.99).

While it is not known which plan those that upgraded selected, there is a lot of incentive for iDevice owners to purchase the Premium package. With this, users can listen to music via their iDevice and also select songs and albums for offline listening.

Spotify’s arrival in the U.S. comes at a time of increased competition. In addition to Rhapsody, customers can select MOG, Rdio, and Shacker Radio, among others for their streaming audio needs. via All Things Digital. Get spotify app now.

Great short video from Derek Sivers. Founder of CD Baby, TED speaker, writer, and all around nice guy, Derek talks about  Uncommon Sense. Entrepreneurs and business owners take note. This is 1 of 8 video you can watch the rest here.

New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.

Over a quarter of adults (27 per cent) and almost half of teenagers (47 per cent) now own a smartphone, according to Ofcom’s latest Communications Market Report.

Most (59 per cent) have acquired their smartphone, which includes devices such as iPhones, Blackberrys and Android phones, over the past year.

Users make significantly more calls and send more texts than regular mobile users (81 per cent of smartphone users make calls every day compared with 53 per cent of ‘regular’ users).

Teenagers especially are ditching more traditional activities in favour of their smartphone, with 23 per cent claiming to watch less TV and 15 per cent admitting they read fewer books.

And when asked about the use of these devices, 37 per cent of adults and 60 per cent of teens admit they are ‘highly addicted’.

Read more about the report from Ofcom

UK mobile carrier Orange seems to be working with Apple to provide “free” iTunes movie rentals each Thursday in an ongoing promotion called Orange Film To Go

Orange Film To Go offers Orange customers a specific film to download from iTunes every Thursday. The specific movies are pre-selected by Orange and early choices include The Wrestler, The Ghost and Che: Part One. This week’s selection is My Blueberry Nights

Coupon codes for each weekly film are retrieved by texting texting ‘FILMTOGO’ to 85060. A 35p text message cost does apply, so they are not quite free. Movies can then be redeemed (only) on Thursday and then the usual iTunes movie rental rules kick in. Customers have 30 days to start watching the movie and then 48 hours to finish watching it.

Its friday! Yayyy! Have you been on holiday this year or fancy going again? We found this fun video of a Guy who travels the world and shoots one second of footage in each location.